Mobile Applications Development Birmingham can also be commonly
known as wireless marketing although wireless is not necessarily mobile, which
can cause confusion in the use of the term. This article can help you better
understand what mobile marketing is and is not and to help you see if this can
be a type of marketing that you can benefit from.
Focus on relevance and timeliness when planning your mobile
marketing campaign. Messages received in this format should be brief bursts of
information that can be immediately applied. For example, rather than messaging
about a sale scheduled weeks in advance, send a reminder shortly before opening
hours or provide information not previously available like a change in speaker.
Always try to keep your mobile messages succinct. People on
the move need messages that cut to the point quickly and decisively. Mobile
phones also have relatively small screens so it is essential that you tailor
your messages to reflect this limiting factor. By following this tip you will
be able to reach more people with a more efficient message.
If you really want to convert sales with mobile marketing,
work hard to make visiting your site a pleasurable experience for people.
Because most mobile users are on-the-go users, they're more inclined to quickly
browse through multiple sites than PC users are. Give them a reason to stick
around.
When composing your mobile website copy, be succinct. Having
tons of content will only serve to frustrate your customers, so keep your
writing to a minimum. Get your point across in as few characters as possible to
be successful.
Use SMS for your mobile marketing if you want a platform
with a low cost, a very high open rate, and a platform that's very flexible. If
you're pushing emails in your mobile marketing campaign, SMS is definitely the
way to go, especially if you're interacting with your customers frequently.
The ads you run on mobile websites also need to be properly
formatted, so this is something you definitely have to look into if you're
planning on running ads at all. Check out services like Apple's iAd and MobClix
to find various ways to run banner ads on mobile websites.
Make sure you send text messages at reasonable times.
Regardless of how tempting the offer or how enticing the message may be, customers
are unlikely to appreciate an off-hours text.
When you are promoting a particular event, send the mobile
marketing message a few hours or the day before the event. Customers that are
genuinely interested in the event can easily forget the message if you send it
several days before the event is to take place. You do not want your customers
to miss out on anything.